Guiding principles.

The Pet Professional Guild is a membership organisation representing pet industry professionals who are committed to results based, science based, force-free training and pet care.  As a full member of the pet professional guild we adhere to a strict code of conduct.
Pet Professional Guild Members Understand Force-Free to mean:
No shock, No pain, No choke, No fear, No physical force, No physical moulding, No compulsion based methods are employed to train or care for a pet.

PPG Member’ Professional Ethics
We always hold the pet’s welfare as our top priority.
The pet is the vulnerable component in the consultation process as they cannot offer informed consent.
The professional's role is one that is beneficial to the pet and never to its detriment. 
Always seek to do no harm. 
Do not condone or endorse any treatment by a pet’s owner that is physically or mentally cruel.
We will opt out of a consulting agreement rather than attempt to manage an unethical course of action.
We only consult with clients who offer cases that we have the professional competence to deal with. 
We only use procedures, protocols and training tools that are empirically based and have a proven track record. 
We always consider communications with our clients privileged.
We will only break that confidentiality if a pet is being abused and the client cannot be dissuaded from using their current approach.
We always act according to local and state laws in terms of reporting animal cruelty. 
We recognise that the pet’s owner is responsible for their pet and the owner has the right to make decisions about the professional treatment of their pet.
Apply the following ethical principles to each situation we encounter:
Respect for the freedom and dignity of others. Do no harm.  Do good.  Act fairly.  Be faithful to promises made.